Post-punk titans IDLES have shared the video for Model Village, the new single from their much-anticipated third album, Ultra Mono.
The LP, which is the follow-up to the Bristol band’s Top 5 2018 album Joy As An Act Of Resistance, is due out on Partisan Records on 25 September.
Model Village decries the often-dangerous small-town fishbowl mentality, while its jet-powered instrumentation leans heavily into the band’s love of hip-hop. It is accompanied by an animated video directed by Michel Gondry (Daft Punk, Radiohead, The White Stripes) and Olivier Gondry, created in collaboration with WePresent, WeTransfer’s editorial platform.
Frontman Joe Talbot elaborates on the song’s meaning: “I hated growing up in a city that was really a town that was really a fishbowl. I left as soon as I could, only to realise the fishbowl didn’t exist … just the fish, and they’re everywhere.”
The video was painstakingly pieced together over a period of weeks, with Michel held up in his LA studio, cutting out hand-drawn bits of paper into characters and shapes, arranging them on lightboxes, and filming from above on his iPhone before sending everything to Olivier in Paris, where he’d take the collages and bring them to life through CGI.
Talbot explains: “Michel’s work is handmade and it’s human, and that’s something that our society pushes against: you need to be perfect. You need to look perfect and everything needs to be seamless and strong. But actually, vulnerability and naivety are strengths.
“To be vulnerable and to be naive is to have empathy. And so, to empathise with your adversaries and allow yourself to be naked on film or on record is a really strong thing to do. It liberates you and it also liberates your audience. That’s something that I hope that IDLES can do, and that Gondry’s been doing for years.”
Model Village follows the release of other Ultra Mono highlights Mr Motivator, A Hymn and Grounds.
Ahead of the album’s release, IDLES are hosting three live performances from Abbey Road on August 29 and 30, which will be professionally recorded, filmed, and live-streamed. Tickets are on sale now, with more info and a link to purchase HERE. The band has also just announced the (each completely unique) setlist for each performance, which is available HERE.
You can pre-order Ultra Mono from IDLES’ official website HERE.